ABOUT US

About Off The Front

Off The Front was built from a simple belief:
the best parts don’t always come from the most obvious places — but the best riding always comes from good decisions.

We’re constantly searching the Asian and Chinese cycling scene for forward-thinking brands that are pushing design, materials, and performance forward.

Brands that are quietly innovating, refining, and delivering products that stand up in the real world — not just on a spec sheet.

This is where some of the most exciting progress in cycling is happening, and it’s where we focus our attention.

Riders First. Always.

We’re riders before anything else.
That means we only sell what we ride ourselves.

Every product on Off The Front is real-world tested — not just fitted, photographed, and listed. Frames, components, and titanium hardware are ridden hard, raced, and lived with before they ever make it onto the site. If something doesn’t earn its place on our own bikes, it doesn’t belong here.

Over the last two years, we’ve tested products like the VoiceVelo G-Major range and the full S-Parts Titanium lineup extensively — logging tens of thousands of kilometres in training and racing. These same products have been ridden onto the podium at UCI Gravel events and in UK National Gravel Championships.

We don’t believe in hype.
We believe in proof.

Shared Values, Long-Term Partnerships

We only work with brands that share our values:

Performance without compromise
Thoughtful innovation
Quality materials and manufacturing
Honesty about what a product is — and isn’t

If a brand cuts corners, chases trends, or relies on noise instead of substance, it’s not for us.

The brands we carry are partners, not just suppliers — chosen because they care about the same things we do.

Class-Leading Performance, Fair Pricing

One of the biggest advantages of working directly with the best Asian brands is value.
Our goal is to offer class-leading products at prices that make sense — without sacrificing performance, durability, or finish.

Whether it’s a new frame or a titanium bolt kit to upgrade your ride, we aim to deliver genuine performance gains, not marginal marketing claims.

And because we’re based here in the UK, we combine that value with:

Fast shipping
Clear communication
Real people you can talk to
High levels of customer service

No distance. No disappearing emails. No guessing.

Experience That Matters

Behind Off The Front is Mathew Prichard with over 20 years of experience in the cycling industry — from racing and riding at a high level to running and supplying serious cycling businesses he's got a wealth of experience in all things bike!

We’re based in Bangor, North Wales, on the edge of Parc Cenedlaethol Eryri (Eryri National Park) giving us a demanding, real-world testing ground for everything we ride and sell.

That experience shapes every decision we make, from what we stock to how we support it. We know what works, what lasts, and what riders actually care about once the novelty wears off.