About Off The Front

Off The Front was built around a simple belief: some of the best cycling products do not always come from the most obvious places.

Across China and the wider Asian cycling industry, manufacturers are developing exceptional carbon frames, titanium bike parts, performance wheelsets and lightweight components that deserve far more recognition in the UK.

Our job is to find them.

We work closely with forward-thinking cycling brands that are pushing materials, engineering and performance in new directions. These are manufacturers refining products through serious development and real-world testing, rather than relying on familiar names or inflated marketing claims.

Off The Front brings those products to UK riders, backed by knowledgeable support, reliable delivery and genuine cycling experience.

Riders First. Always.

We are riders before anything else.

That means we do not choose products simply because they look good on a specification sheet. The frames, components and titanium upgrades we stock are selected through riding, racing and practical experience.

Products are tested in demanding real-world conditions before earning a place on the website. If something does not perform properly, offer genuine value or meet the standards we expect on our own bikes, we do not sell it.

Over the last two years, products including the VoiceVelo G-Major range and the complete S-Parts Titanium collection have covered tens of thousands of kilometres in training and competition.

These products have been ridden onto the podium at UCI Gravel events and used at the UK National Gravel Championships, proving their performance well beyond the workshop or test bench.

We do not believe in hype.

We believe in products that perform.

Specialist Cycling Brands From China and Across Asia

Some of the most exciting progress in modern cycling is coming from specialist Asian manufacturers.

Advances in carbon construction, titanium machining, wheel technology and component design are allowing ambitious brands to produce genuinely competitive alternatives to established European and American names.

Off The Front works directly with selected manufacturers and cycling brands to bring these products to the UK.

Our growing range includes:

• Carbon road, gravel and mountain bike frames
• Titanium bike bolts and complete bolt kits
• Lightweight thru axles and drivetrain hardware
• Carbon handlebars, seatposts and finishing components
• Performance road and gravel wheelsets
• Ceramic bearings and drivetrain upgrades
• Specialist bike maintenance products

We focus on carefully selected products rather than filling the website with endless options. Every brand and component must offer something worthwhile, whether that is improved performance, lower weight, better materials, thoughtful engineering or stronger overall value.

Shared Values and Long-Term Partnerships

We only work with brands that share our approach to cycling products.

That means prioritising:

• Performance without compromise
• Thoughtful engineering and innovation
• High-quality materials and manufacturing
• Honest product information
• Reliable long-term support
• Fair pricing

We are not interested in brands that cut corners, follow short-lived trends or rely on noise instead of substance.

The manufacturers we represent are treated as long-term partners rather than anonymous suppliers. We choose them because they care about the same things we do and because their products offer something genuinely valuable to riders.

This approach also allows us to develop deeper knowledge of every range, provide better advice and support customers properly before and after purchase.

Premium Bike Parts Without Inflated Pricing

Working directly with specialist cycling brands allows us to offer premium products at prices that make sense.

Our aim is not to sell the cheapest bike parts available. It is to offer high-quality cycling components that deliver genuine performance, durability and value without the unnecessary price inflation that often comes with established branding.

Whether you are building a complete bike, upgrading a wheelset or replacing standard hardware with a titanium bolt kit, every purchase should provide a meaningful improvement.

That could mean:

• Reduced weight
• Improved corrosion resistance
• Better drivetrain efficiency
• Increased stiffness
• Cleaner integration
• Improved durability
• A more distinctive bike build

We focus on genuine improvements rather than marginal marketing claims.

UK Stock, Support and Service

Buying specialist cycling components from overseas can often involve long delivery times, unclear communication and limited support when something goes wrong.

Off The Front offers a better route.

We are based in Bangor, North Wales, on the edge of Parc Cenedlaethol Eryri, also known as Eryri National Park. This gives us immediate access to some of the most demanding road, gravel and mountain bike terrain in the UK.

It is also the perfect testing ground for the products we sell.

By supplying products directly from the UK, we can provide:

• Fast UK delivery
• Clear product information
• Practical compatibility advice
• Real people you can speak to
• Reliable after-sales support
• No unexpected import process

Customers can access innovative cycling products from specialist international brands without the uncertainty that often comes with buying directly from abroad.

More Than 20 Years of Cycling Experience

Off The Front was founded by Mathew Prichard, who brings more than 20 years of experience across the cycling industry.

His background includes racing, riding at a high level, working with specialist cycling businesses and supplying riders with performance-focused products.

That experience shapes every decision we make.

It influences which brands we approach, which products we test, what we choose to stock and how we support customers.

We understand that the smallest component can make a significant difference to a bike build. We also understand that compatibility, installation, durability and support matter just as much as weight figures or headline specifications.

That knowledge allows us to offer honest guidance and recommend products based on how they will actually perform.

Why Off The Front?

Off The Front exists to offer something different.

We are here to discover outstanding cycling products before they become obvious choices. We are here to support innovative brands, challenge familiar assumptions and provide UK riders with access to components they may not find elsewhere.

From titanium bike parts and carbon frames to lightweight components and performance wheelsets, everything we stock is selected with a clear purpose.

We want to help riders build faster, lighter, more capable and more distinctive bikes.

To lead rather than follow.

To break away from the pack and ride our own line.

That is what it means to be Off The Front.

Break away from ordinary.